UFC and Panini Partner to Deliver First-Ever UFC NFT

UFC®, the world’s premier mixed martial arts organization, and Panini America, the world’s largest licensed sports and entertainment collectibles company and the exclusive trading card manufacturer of UFC, announced today the introduction of the first-ever UFC NFT trading cards

The Panini UFC NFTs will be digital replicas of the popular Panini UFC trading cards, which feature UFC’s biggest fights, moments, and milestones.  The Panini UFC NFTs will be available for purchase on the Panini NFT Blockchain Platform and will incorporate Panini’s unique Select and Prizm designs, and will feature more than 100 UFC athletes including fan favorites Jorge MasvidalConor McGregorDerrick LewisAmanda NunesIsrael Adesanya and many others.

All cards will be available, while supplies last, at the official online store of Panini America.

“We’re excited to work with Panini America, the premier collectible trading card company in the world, to offer fans the first-ever UFC NFTs,” said UFC Senior Vice President of Global Consumer Products Tracey Bleczinski. “The UFC NFTs are an extension of our very popular Panini UFC trading cards and an innovative way for fans to stay connected to UFC and their favorite athletes.”

“We’re really excited about the huge growth and even bigger potential of the collectible NFT space — and our exclusive partnership with UFC is a major reason why,” said Panini America CEO Mark Warsop. “Since becoming the first trading card manufacturer to produce licensed NFTs in January of 2020, we’ve proven that the appeal of our most popular physical brands translates beautifully to the NFT arena. And we’re confident that our planned UFC NFTs will take the category to another level.”  

The Panini UFC NFTs will be rolled out over a six-week period beginning August 9 at 10 a.m. CT and continue through September. On-sale schedule:

August 9; 10 a.m. CT: Select Base Pack — $10
Three Select base cards per pack

August 9; 3 p.m. CT: Global Icons Insert Pack — $15
One Global Icons insert, two Select base cards per pack

August 10; 10 a.m. CT: Tie-Dye Insert Pack — $49
One Tie-Dye Parallel (numbered to 49), two Select base cards per pack

September (Date TBD): Color Blast Insert Pack — $15
One Color Blast insert, two Select base cards per pack

September (Date TBD): Gold Parallel Pack — $149
One Gold Parallel (numbered to 10), nine Select base cards per pack

September (Date TBD): Gold Vinyl Parallel Pack – Dutch Auction
One Gold Vinyl Parallel (numbered to only one), nine Select base cards per pack

* Release schedule subject to change

Earlier this year, UFC and Panini announced a multi-year licensing agreement naming Panini America UFC’s official and exclusive collectible trading card partner.

To learn more about Panini America’s line of exclusive UFC products, please visit www.paniniamerica.net.

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